Citygate Outlets – BT21 Magic Recipe: A Taste Of Love

Role

UX/UI Designer

Industry

Magic & Fitness

Duration

3 months

Our Vision
Design challenge and responsibilities overviewPROCESS HIGHLIGHTSTimelineNov 2022 - June 2023ResponsibilitiesToolsUX ResearchUX/UI Mobile DesignSketchingFigmaAdobe CSProcreateSlackWeb Data DesignPrototypingUser Experience DesignUser Interface DesignDisciplinesChallengeDesign an app connecting digital devices with real-life experiences and social interactions.Create a unique app, linking multiple brands to enhance user engagement and achieve business goals.Opportunity

Our VisionBACKGROUNDTo provide some background on our vision, we believe that stores are evolving into social clubs. Through our app Visavis, we aim to facilitate a future where brands can accomplish several key objectives. These include acquiring new customers, fostering engagement through real-life events and experiences, incentivizing valuable actions with points, conducting surveys and polls, and cultivating genuine relationships within their store communities.

ASSSS

Create a unique app, linking multiple brands to enhance user engagement and achieve business goals.

ASSSS

Create a unique app, linking multiple brands to enhance user engagement and achieve business goals.

ASSSS

Create a unique app, linking multiple brands to enhance user engagement and achieve business goals.

ASSSS

Create a unique app, linking multiple brands to enhance user engagement and achieve business goals.

Stage 4. User Feedback & Refinement

Facilitated user testing with a diverse group of app users, gathering insightful feedback on the redesign. This phase was crucial in identifying unforeseen usability issues and validating the effectiveness of the new design elements. Iterative refinements were made based on this feedback, fine-tuning the app's interface to maximize user satisfaction and engagement.

Stage 5. Implementation & Launch Support

Collaborated closely with the development team to ensure a smooth transition from design to implementation. Provided ongoing support and guidance during the development phase, addressing any design-related challenges that arose. Played a key role in the app's successful relaunch, monitoring user feedback and engagement post-launch to inform future updates.

a black cellphone with a white letter on it

Outcomes

The redesigned fitness tracker app received overwhelmingly positive feedback from users, who praised its improved usability, engaging design, and motivational features. The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.